Our Story

In the heart of Waco, Texas, we set out to create hats that aren’t just functional but meaningful. Inspired by the rugged landscapes around us and the people who call them home, we built a brand rooted in quality, durability, and authenticity.

Every hat we make is crafted with care and purpose. Our made-to-order approach allows us to focus on exceptional quality while reducing waste, because protecting the Texas outdoors is as important to us as celebrating it.

These aren’t just hats—they’re a reflection of the values we live by: hard work, independence, and staying true to who you are. Whether you’re on the job, exploring the wilderness, or simply enjoying life’s simple moments, we’re here to provide headwear that works as hard as you do.

This is our story. Thanks for being part of it.